I was watching an interesting BBC TV series the other day on the subject of modern marketing and it’s history.
Essentially they traced back the current practices being employer to get you to want to part with your money for relatively useless things.
Of course one of the big offenders in the show was the cosmetics industry but the example they chose was an interesting one.
It was an illustration of how the marketers develop a problem that you were previously unaware of (because it never really existed) and then proceed to drive you into a state of fear regarding that freshly minted problem.
All of this is then justified by the fact they then offer you an awesome solution to that problem you never actually had.
So now you not only pay to solve it, but are almost grateful to the inventors of the problem for providing you with the solution!
The example they chose was antibacterial home products.
Just to prove the point they used one of these antibacterial hand washes to wash an average persons hands with tests being done before and after to show how effective they really were.
Sure enough the antibacterial wash did an excellent job of removing bacteria and germs from the test subject’s hands.
Seems like a good deal right? Wrong!
They did the exact same test with a bar of ordinary hand soap and not only did the soap equal the efforts of the antibacterial wash but in fact gave a better result! Why?
Because the truth is that the germs and bacteria you should be trying to remove from your hands and skin are really, really hard to kill and no commercial antibacterial wash could ever hope to do so.
The whole point of washing your hands is to REMOVE the germs and bacteria, not kill it so the need for an antibacterial property is entirely unnecessary.
Just use soap!
Standing is the New Running!
Its been fairly common knowledge for a while now that one of the keys to good health is exercising your body.
I think it is safe to say that we all know that.
What a lot of people don’t know is exactly what the science is behind that fact.
The assumption always was that exercising promoted body function and the more exercise you got the better it all was.
That was until a few years ago now when a group of Australian scientists set off on a different path altogether.
They looked at the body from a more mechanical view and asked the question as to why exercise had an effect on body function.
They came up with some pretty surprising results.
What they found was that the key to effective body function was not in fact exercise but movement.
Their study clearly showed that the missing ingredient was not a lack of physical work or strain but just a lack of simple movement.
They found that people suffering from all sorts of modern maladies like diabetes, heart problems, blood pressure problems, digestive problems all benefitted from simply adding movement to their daily routine.
They even found that adding exercise as the prescribed movement had no real effect on the outcome and that just regularly standing up, moving around a little or even a leisurely walk resulted in massive changes.
One topic you see around the traps quite often is the recommendation to eat more raw foods and one of the most popular is nuts.
On the other hand you probably see just as much advice from other sources saying that you really need to keep your consumption of nuts down to a minimum and like many things in the nutrition filed, around and around it goes!
So, here’s an article with some of the current daily recommendations for you intake of nuts. As with most things, all things in moderation.
The New Mystery Ingredient
OK. So there was a time in my life (about three months ago actually) where I had this brief moment of hope, where I thought maybe we all weren’t going to hell in a handbasket and that things were going to get better.
The FDA had just announced that it was finally taking steps to eradicate the use of Trans Fats in processed foods and other food products in America. Woohoo!
Of course at the time I guess a lot of us were thinking that it was all sounding a little too good to be true and you know what they say about things that are too good to be true… they usually are.
But anyway I think we all wanted so badly to believe that we parked our cynicism at the door and carried on with the celebration.
Well it’s not time for the crashing back to earth part of the cycle because of course Big Food was never going to take that lying down!
Basically their answer is this, “You thought that shit was bad? Wait till you get a load of what we are going to do to replace it!”
Predictable Industry Research
I love posting this stuff because really, you just can’t make it up! Here are some more “studies” done to absolutely prove that substance or product whatever is totally awesome and totally safe and has been unfairly maligned in the media and on the internet.
Of course all the studies are actually funded by the makers of product whatever but hey, apart from that they are totally independant.
A Closer Look at Gluten Free
A small proportion ofthe population suffers from Celiac disease resulting in an inability to deal with gluten in any form.
This is a basic truth based on medical evidence.
From there we go non-scientific to, the reason for any number of modern human ailments is due to gluten intolerance.
And finally we arrive at gluten free is the answer to everything and you will be assured of rude good health for the rest of your considerably long life.
If that progression wasn’t so dangerous and stupid it would be funny, but its not.
If you really want to get a balanced and reasoned view on the whole “gluten thing” then read this, all of it.
- Beyond Gluten-Free Mania
You Want a Little Something Extra with That?
I live in Taiwan. One thing that the Taiwanese like to really make clear is that Taiwan is not China.
Yes, Taiwanese people could generally be referred to as Chinese and they would probably be the first to identify as such.
But they really hate it when the mainland Chinese engage in really weird stuff and then people lump the Taiwanese in with that.
The article below is really off the charts as far as people in China doing strange things in the food and drinks business.
In fact even most Chinese people living in China would consider this to be a little too out there!
I knew an old Russian guy once.
When I say “old” I mean REALLY old! I have no idea exactly how old he was but I am thinking he was pushing well into his nineties and the strange thing about him was that he had the most amazing skin on an old guy I had ever seen.
It was like a baby.
The thing about him was that he was seriously fit and active and would have probably put most of us to shame when it came to physical activity.
He ate a whole lemon (skin seeds and all) everyday of his life.
He was a professor at a university in Moscow and studied nutrition.
He had mapped the entire sequence of events that would occur in the human body as a result of eating a whole lemon.
He tried to explain it to me in scientific terms and showing me huge charts of complex chemical calculations but unfortunately he lost me very early on in the process.
I was just staring at his skin.