In November, three more Bay Area cities joined Berkeley in adopting sugary drink taxes of one cent per ounce. How did they do it?
Three new profiles tell a little of the story in facts, figures and lessons learned. For example, did you know that more than $34.5 million was spent on the San Francisco campaign — $12 million in support and more than $22.5 million in opposition? What worked? Early outreach to business was critical, building on the groundwork laid in an unsuccessful 2014 bid and high-profile leadership by women of color are some of the key take-aways.