Healthy Food America today released Trends in Sugary Drinks Consumption in the US, 2005-2012, a research brief analyzing the four most recent waves of data from the National Health and Nutrition Examination Survey (NHANES), from 2005-2012. NHANES is the best available comprehensive source of national data on beverage consumption; 2012 is the most recent full data set available publicly, though CDC in January issued a partial update.
Reports of Big Soda’s demise have been greatly exaggerated, based on Healthy Food America’s new research brief. Recent media stories have focused on soda consumption falling and bottle water rising to become the most popular beverage in America. While that may be cause for some celebration, focusing on the decline of soda oversimplifies how the sugary drink landscape has changed. There are many more types of sugary drink products now on the market– and we still consume historically high quantities.