What if there were a public policy that rewarded industry for selling healthier products and led consumers to buy fewer health-harming ones, while at the same time raising revenue to improve people’s lives – all without damage to the economy?
Turns out there is one. Meet the Berkeley sugary drink tax.
A new study shows that after one year of taxing sugary drinks at a penny an ounce, Berkeley saw sales of those beverages drop nearly 10 percent as water sales went up and store revenue remained constant. According to research co-led by researchers at The University of North Carolina’s Gillings School of Global Public Health and the Public Health Institute of Oakland, CA: